Mat Track gives you a full marketing engine built directly into your member database. Send campaigns, follow up automatically, and convert more leads, all without juggling separate tools or spreadsheets.
Grow your gym with smart, targeted, automated marketing.
No credit card required
Email & SMS campaigns in one place
Reach members and leads instantly through channels they actually respond to.
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Email (Gmail OAuth, SMTP, IMAP)
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SMS (Twilio integration)
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Multi-location messaging
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Audience-specific blasts
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One-off updates or automated flows
Target the right people with precision
Your audience lists stay automatically up to date because they’re powered by your member database.
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Membership type
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Attendance patterns
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Trial status
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Churn risk
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Family accounts
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Location or program
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Custom tags (kids, beginners, morning crew, etc.)
Automate follow-ups across the funnel
Create marketing journeys that run on autopilot.
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New enquiries
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First trial sign-ups
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Missed trial follow-ups
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Trial-to-paid conversions
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Inactive member reactivation
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Welcome sequences
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Event promotions
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Upsells (programs, seminars, merchandise)
Broadcast updates in seconds
From class changes to schedule announcements, Mat Track lets you reach your entire community instantly.
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Urgent club notices
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Weather closures
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Holiday schedules
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Class changes
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New program launches
Track campaign performance
Understand what works and what doesn’t, at a glance.
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Open rates
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Click-throughs
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SMS response rates
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Conversions to sign-up or payment
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Engagement by location
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Drop-off points in automated flows
Increase sign-ups with integrated forms
Capture leads from anywhere and drop them directly into Mat Track with zero manual work.
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Trials
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Membership sign-ups
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Events
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Competitions
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Workshops
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Intro classes
Ready. Set. Grow.
Mat Track gives you flexibility as you grow. Start free forever, and if you’re gym grows, you can upgrade.